Your Steam Short Description Is Doing the Work of a Sales Pitch: How to Rewrite It in an Hour
Your Steam short description is a sales pitch, not a summary. Here's how to rewrite it in an hour using a three-pass method, with a worked example.
Marketing Tips Monday
Every Monday ยท P.10Practical marketing tactics indie devs can act on this week.
Build an Indie Game Press Kit in an Afternoon: The Files Journalists and Streamers Actually Ask For
How to build a press kit journalists and streamers actually use: the exact files, screenshot rules, fact sheet format, hosting options and email template.
Steam Tags Are Doing More Work Than Your Trailer: How to Pick the 20 That Actually Get You Seen
A practical, step-by-step method for choosing Steam tags that actually drive discovery, with a worked example using a pixel-art turn-based JRPG.